{"id":2923,"date":"2015-05-31T10:12:13","date_gmt":"2015-05-31T15:12:13","guid":{"rendered":"http:\/\/www.karenfurst.com\/blog\/?p=2923"},"modified":"2026-10-01T15:51:39","modified_gmt":"2026-10-01T20:51:39","slug":"the-empire-car-ad-from-the-motor-world-1912-11-07","status":"publish","type":"post","link":"https:\/\/www.karenfurst.com\/blog\/the-empire-car-ad-from-the-motor-world-1912-11-07\/","title":{"rendered":"The Empire Car, Ad from &#8220;The Motor World,&#8221; 1912-11-07"},"content":{"rendered":"<figure id=\"attachment_2924\" aria-describedby=\"caption-attachment-2924\" style=\"width: 814px\" class=\"wp-caption alignleft\"><a class=\"boxer\" title=\"1912-11-07 Empire Car Ad, The Motor World\" href=\"http:\/\/www.karenfurst.com\/blog\/wp-content\/uploads\/1912-11-07-Empire-Car-Ad-large.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.karenfurst.com\/blog\/wp-content\/uploads\/1912-11-07-Empire-Car-Ad-large-814x1024.jpg\" alt=\"1912-11-07 Empire Car Ad, The Motor World\" width=\"814\" height=\"1024\" class=\"size-large wp-image-2924\" srcset=\"https:\/\/www.karenfurst.com\/blog\/wp-content\/uploads\/1912-11-07-Empire-Car-Ad-large-814x1024.jpg 814w, https:\/\/www.karenfurst.com\/blog\/wp-content\/uploads\/1912-11-07-Empire-Car-Ad-large-238x300.jpg 238w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/a><figcaption id=\"caption-attachment-2924\" class=\"wp-caption-text\">1912-11-07 Empire Car Ad, The Motor World<\/figcaption><\/figure>\n<p>The $950.00 completely equipped Empire Five Passenger Touring Car is indeed a &#8220;Little Aristocrat.&#8221; Everywhere it is winning its way with the intelligent, cultured class, who demand a car of moderate size and price, and who insist on having a real car, built of quality materials, and honestly constructed.<\/p>\n<p>Aside from its alluring beauty and style, which impel admiration, the Empire has proved its durability and efficiency for continued service under the most exacting conditions. <\/p>\n<p>Steep hills, deep mud or sand never impede the &#8220;Little Aristocrat.&#8221; Its surplus power converts road obstacles into opportunities for demonstrating its efficiency. Its rugged construction and sound materials account for its rare endurance and stability, even under cases of excessive misuse. <\/p>\n<p>Even we underestimated the high merit and popular appeal of the Empire Five Passenger Touring Car. We knew that in time the &#8220;Little Aristocrat&#8221; would come into its own kingdom. We foresaw increased demand. But we were amazed, when necessity, two months ago, compelled the establishment of a second factory. Our increased facilities now make it possible to supply the big demand. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The $950.00 completely equipped Empire Five Passenger Touring Car is indeed a &#8220;Little Aristocrat.&#8221; Everywhere it is winning its way with the intelligent, cultured class, who demand a car of moderate size and price, and who insist on having a real car, built of quality materials, and honestly constructed. Aside from its alluring beauty and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[41,120],"tags":[37,35,36],"class_list":["post-2923","post","type-post","status-publish","format-standard","hentry","category-history","category-transportation","tag-empire-car","tag-fay","tag-greenville-steel-car-company"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p3viLY-L9","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2926,"url":"https:\/\/www.karenfurst.com\/blog\/1918-empire-car-ad-from-the-saturday-evening-post\/","url_meta":{"origin":2923,"position":0},"title":"1918 Empire Car Ad from The Saturday Evening Post","author":"Karen","date":"May 31, 2015","format":false,"excerpt":"","rel":"","context":"In &quot;History&quot;","block_context":{"text":"History","link":"https:\/\/www.karenfurst.com\/blog\/category\/history\/"},"img":{"alt_text":"1918 Empire Car Ad from The Saturday Evening Post","src":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1918-Empire-Car-Ad-from-ebay-1918-778x1024.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1918-Empire-Car-Ad-from-ebay-1918-778x1024.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1918-Empire-Car-Ad-from-ebay-1918-778x1024.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1918-Empire-Car-Ad-from-ebay-1918-778x1024.jpg?resize=700%2C400 2x"},"classes":[]},{"id":2934,"url":"https:\/\/www.karenfurst.com\/blog\/a-pictorial-record-of-the-pittsburgh-forgings-company-and-the-greenville-steel-car-company-by-pittsburgh-forgings-company-1946\/","url_meta":{"origin":2923,"position":1},"title":"A pictorial record of the Pittsburgh Forgings Company and the Greenville Steel Car Company by Pittsburgh Forgings Company, 1946","author":"Karen","date":"May 31, 2015","format":false,"excerpt":"I recently found this nice booklet with some history of the Greenville Steel Car Company called, \"A pictorial record of the Pittsburgh Forgings Company and the Greenville Steel Car Company\" by Pittsburgh Forgings Company, published in 1946. You can download it here: http:\/\/www.clpdigital.org\/jspui\/handle\/10493\/844 Here is the cover shot: And some\u2026","rel":"","context":"In &quot;History&quot;","block_context":{"text":"History","link":"https:\/\/www.karenfurst.com\/blog\/category\/history\/"},"img":{"alt_text":"1946, A pictorial record of Pittsburgh Forgings Company and the Greenville Steel Car Company by Pittsburgh Forgings Company, cover","src":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1946-A-pictorial-record-of-Pittsburgh-Forgings-Company-and-the-Greenville-Steel-Car-Company-by-Pittsburgh-Forgings-Co-1-cover.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1946-A-pictorial-record-of-Pittsburgh-Forgings-Company-and-the-Greenville-Steel-Car-Company-by-Pittsburgh-Forgings-Co-1-cover.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1946-A-pictorial-record-of-Pittsburgh-Forgings-Company-and-the-Greenville-Steel-Car-Company-by-Pittsburgh-Forgings-Co-1-cover.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1946-A-pictorial-record-of-Pittsburgh-Forgings-Company-and-the-Greenville-Steel-Car-Company-by-Pittsburgh-Forgings-Co-1-cover.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1946-A-pictorial-record-of-Pittsburgh-Forgings-Company-and-the-Greenville-Steel-Car-Company-by-Pittsburgh-Forgings-Co-1-cover.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1946-A-pictorial-record-of-Pittsburgh-Forgings-Company-and-the-Greenville-Steel-Car-Company-by-Pittsburgh-Forgings-Co-1-cover.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2931,"url":"https:\/\/www.karenfurst.com\/blog\/1980-02-11-letter-from-greenville-steel-car-company-to-senator-john-heinz\/","url_meta":{"origin":2923,"position":2},"title":"1980-02-11 Letter from Greenville Steel Car Company to Senator John Heinz","author":"Karen","date":"May 31, 2015","format":false,"excerpt":"Found at http:\/\/digitalcollections.library.cmu.edu\/awweb\/awarchive?type=file&item=488549.","rel":"","context":"In &quot;History&quot;","block_context":{"text":"History","link":"https:\/\/www.karenfurst.com\/blog\/category\/history\/"},"img":{"alt_text":"1980-02-11 Letter from GSCC to Senator John Heinz","src":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1980-02-11-Letter-from-GSCC-to-Senator-John-Heinz.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1980-02-11-Letter-from-GSCC-to-Senator-John-Heinz.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1980-02-11-Letter-from-GSCC-to-Senator-John-Heinz.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1980-02-11-Letter-from-GSCC-to-Senator-John-Heinz.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1980-02-11-Letter-from-GSCC-to-Senator-John-Heinz.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/1980-02-11-Letter-from-GSCC-to-Senator-John-Heinz.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1499,"url":"https:\/\/www.karenfurst.com\/blog\/the-palatinate\/","url_meta":{"origin":2923,"position":3},"title":"The Palatinate","author":"Karen","date":"July 4, 2014","format":false,"excerpt":"The Palatinate (or Pfalz in German) was a region of Germany located along the Rhine River, roughly where the modern German state of Rhineland-Pfalz is located. It is named for the Count Palatine, a title held by a leading secular prince of the Holy Roman Empire. Prior to 1871, what\u2026","rel":"","context":"In &quot;Germany&quot;","block_context":{"text":"Germany","link":"https:\/\/www.karenfurst.com\/blog\/category\/places\/germany\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1468,"url":"https:\/\/www.karenfurst.com\/blog\/schleswig-holstein\/","url_meta":{"origin":2923,"position":4},"title":"Schleswig-Holstein","author":"Karen","date":"July 4, 2014","format":false,"excerpt":"Today the Schleswig-Holstein area of Germany is the northernmost of the sixteen states of Germany, comprising most of the historical duchy of Holstein and the southern part of the former Duchy of Schleswig. Its capital city is Kiel; other notable cities are L\u00fcbeck, Flensburg and Neum\u00fcnster. The former English name\u2026","rel":"","context":"In &quot;Germany&quot;","block_context":{"text":"Germany","link":"https:\/\/www.karenfurst.com\/blog\/category\/places\/germany\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5693,"url":"https:\/\/www.karenfurst.com\/blog\/migration-out-of-virginia-the-wilderness-road-and-cumberland-gap\/","url_meta":{"origin":2923,"position":5},"title":"Migration out of Virginia, the Wilderness Road and Cumberland Gap","author":"Karen","date":"June 5, 2017","format":false,"excerpt":"My Smith ancestors left Virginia in the 1820s, probably traveling along the Wilderness Road through the Cumberland Gap to Tennessee. Here are some sources I've gathered while I'm learning about their journey. Images Sources: Florida Center for Instructional Technology at http:\/\/etc.usf.edu\/clipart\/ Library of Congress at https:\/\/www.loc.gov\/ \"Cumberland Gap and Heights,\u2026","rel":"","context":"In &quot;Immigration&quot;","block_context":{"text":"Immigration","link":"https:\/\/www.karenfurst.com\/blog\/category\/history\/immigration\/"},"img":{"alt_text":"CumberlandGap by Harry Fenn, Harry, 1838-1911, artist, 1872, LOC","src":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/Cumberland-Gap-Fenn-Harry-1838-1911-artist-1872-LOC.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/Cumberland-Gap-Fenn-Harry-1838-1911-artist-1872-LOC.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/Cumberland-Gap-Fenn-Harry-1838-1911-artist-1872-LOC.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.karenfurst.com\/blog\/wp-content\/uploads\/Cumberland-Gap-Fenn-Harry-1838-1911-artist-1872-LOC.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/posts\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/comments?post=2923"}],"version-history":[{"count":1,"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/posts\/2923\/revisions"}],"predecessor-version":[{"id":2925,"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/posts\/2923\/revisions\/2925"}],"wp:attachment":[{"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/media?parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/categories?post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.karenfurst.com\/blog\/wp-json\/wp\/v2\/tags?post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}